Ninghua DU


Professor (with Tenure)
Experimental Economics
(Ph.D., University of Arizona, 2005)

Office Address:
709, School of Economics
111 Wuchuan Rd

Contact Information:
Telephone: +86-21-65904623
Personal Web Page:
Selected Publications
Currently Teaching


Professor Ninghua Du received his Ph.D. in 2005 from University of Arizona. He joined the School of Economics at Shanghai University of Finance & Economics in 2005. His areas of research inclue experimental economics, applied microeconomics, industrial organization,  and behavioral game theory.     

Selected Publications

'Pro-Social Compliance in P2P Lending: A Natural Field Experiment,' (with Lingfang Li, Tian Lu and Xianghua Lu), Management Science, forthcoming.

'Cheap Talk Evaluations in Contract Design,' (with Quazi Shahriar), Journal of Behavioral and Experimental Economics, 77, 2018, 78 - 87.

'Goodwill Can Hurt: a Theoretical and Experimental Investigation of Return Policies in Auctions,' (with C. Bram Cadsby, Ruqu Wang and Jun Zhang), Games and Economic Behavior, Volume 99, September 2016, Pages 224–238.

'In-Group Favoritism and Moral Decision-Making,' (with C. Bram Cadsby and Fei Song), Journal of Economic Behavior and Organization, Volume 128, August 2016, Pages 59–71.

 'Promise keeping, Relational Closeness, and Identifiability: An Experimental Investigation in China,' (with C. Bram Cadsby, Fei Song and Lan Yao), Journal of Behavioral and Experimental Economics, 57, 2015, 120-133. 

'Promises in Contract Design,' (with Gary Charness, Chun-lei Yang and Lan Yao), European Economic Review, 64, 2013, 194-208.

'Strategic   Delegation in an Experimental Mixed Duopoly,' (with John Heywood and Guangliang   Ye), Journal of Economic Behavior and Organization, Volume 87, March 2013, Pages 91–100.  

'Can Online   Trading Survive Badmouthing? An Experimental Investigation,' (with Hailiang   Huang and Lingfang Li), Decision Support Systems, 56, 2013, 419-426.  

'Trust and Trustworthiness Reputations in an   Investment Game,' (with Gary Charness and Chun-lei Yang), Games and   Economic Behavior, 72(2), 2011, 361-375.    

Currently Teaching

Advanced Microeconomic Theory, Experimental Economics